THE NBA HOUSE


Agency: NVE Experience Agency, Inc.

Role:
Project Manager, Content

Project Overview: 
Served as project manager and provided on-site production support for the first-ever NBA House. The activation helped to usher in a new demographic of sports fans through digital-first programming and social engagement, while encouraging creator collaboration on and off the court. Our creators were representative of the culture—from food, to music, to sports.

The Impact: Altogether, our 14 creators produced over 525 pieces of content throughout the 2-week activation! 

Awards and Nominations: 





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